Basic Attention Token (BAT) is an Ethereum-based token used to tip content creators and other functionality on the privacy-focused web browser named Brave As BAT is an ERC20 token, it can be stored in several Ethereum wallets. BAT is an innovative utility token that users get as a reward through watching digital advertising using the Brave browser. In return, this gives online advertisers a better ROI on their ads. The Brave browser has almost 10M daily users while over 1 million verified users accept BAT. The upward trend of BAT’s price pushed the market cap to reach $1.02 billion.

BAT gets value as this is used as a unit of exchange and as more users opt for Brave’s browsing experience, more advertisers will join the Basic Attention Token ecosystem to purchase BAT. It has a total supply of $1.5 billion and almost all coins are in circulation. Investors got the 1 billion BAT coins during the 2017 ICO, 200 million went to the development pool while 300 million coins were reserved for the growth pool. The Basic Attention Token has reached a dramatic level of adoption when it comes to active clients, the number of verified creators and on-chain transaction volume.

BAT Breakdown

The Basic Attention Token was created to address issues surrounding digital advertising. This was built on the Ethereum blockchain with the purpose of creating a decentralized ad exchange marketplace to connect users, publishers, advertisers and creators. BAT is the native token used to pay users for watching ads on the Brave browser without any middlemen. Brave is an in-house and open-source web browser that is unified with the BAT ecosystem.

The decentralized nature of the BAT takes the mediators out of the publishing process and permits advertisers to pay publishers straight away — growing the share return publishers receive. BAT has also been integrated into several tipping services, including Vimeo and Reddit. Brave has also launched an encrypted video service called “Brave Together”, an in-browser video conferencing feature to cater to the increased use of video calls. As many people use this technology and companies want to integrate their service to the Brave browser, this means attracting more users that can notably impact the token’s circulation and increase the BAT rate.

Basic Attention Token History

May 2017 marks the launching of the Basic Attention Token, created by Brave’s software founders Brendan Eich and Brian Body. Brendan is known in the tech world, a co-founder of Mozilla Firefox browser, and helped develop JavaScript, while Brian also helped with Firefox’s development and other well-known software like Khan Academy and Evernote. With such credentials, you can see that there is a bright future in BAT.

The Brave browser was started in 2016 as an innovative digital advertising platform. The following year, the Basic Attention Token (BAT) was launched and had successful ICO sell-outs that took less than one minute to raise $35 million.

In 2019, Brave 1.0 was launched, showing how a powerful browser has a big advantage for both users and companies alike. Brave browser gave way to Brave Shields, Brave ADs and Brave Rewards.

In 2021, Basic Attention Token surpassed the price records. BAT’s price reached the $1.63 ATH (all-time high) on April 9.

BAT Price Factors

Basic Attention Token price is affected by a lot of the standard factors such as program news and developments, market sentiment, the in/outflow on the cryptocurrency exchange and overall economy.

Availability

Basic Attention Token price is directed by the balance of BAT’s supply and demand in the crypto market at any particular time. Since the total supply of tokens is definite at 1.5 billion, an increase in adoption means a rise in the demand, which will lead to more advertisers buying BAT to pay for their ads campaign. This will drive the BAT rate and market cap upward.

Acceptance

Since BAT is created to monetize users while watching ads, this innovation made people drawn to this discovery. BAT is a native token for the Brave browser that helps its ecosystem to thrive. As more and more users and advertisers join the Brave platform, it will cause a growth in trading volume and affect the BAT price too.

Government regulations

The effect of government regulations across the globe can still be limited. Since decentralized exchanges have been getting popular for their advantages and anonymity, government officials are planning into regulating them. There are still no updates on any regulations happening in the future, and so far, the BAT price shows significant strength to endure it as long as users and advertisers continue to use this token.

News in the media

Positive news coverage on the Brave’s ecosystem and its Basic Attention Token can immensely impact its price. This happens on every announcement including partnership and integration that the Brave company relay to their audience. This type of news gets investor’s interest and provides more growth on the Basic Attention Token rate

Trading Basic Attention Token

You’ll need to open an account with an online broker to start trading BAT. There are now a number of brokers that will allow you to buy and sell BAT as compared to its first launched in 2017. You can sign up for an account on the web page of your desired broker. Once completed, you may start funding your account with fiat currency.

Significantly the most famous Basic Attention Token trading pairs are with Tether (USDT) or Bitcoin (BTC). After choosing the market on your broker's platform, you’ll find ample information that can assist you to make a thorough trading decision: the last price, BAT chart, trading volume, order book, market depth, etc.

BAT is also usually traded on its Brave browser among users, advertisers and publishers. The monetizing feature of BAT can possibly convert it to a profitable digital coin in the near future as it strengthens Brave’s ecosystem. As with any trading no matter what the market is, the risk is present and having proper risk management will minimize your loss.

If you are a beginner, crypto signals like the ones we at FX Leaders offer can help you with your trading decisions. Our trade ideas are based on our analysts’ reading of the BAT chart and fundamental analysis. Learning the basics and how to analyze the Basic Attention Token chart will significantly help you in utilizing all the available online information to your advantage.