Metaplanet to Launch Bitcoin Magazine in Japan, Holds $111M in Bitcoin

Metaplanet, a Japanese investment company, has signed an exclusive deal with BTC Media to bring Bitcoin Magazine to Japan.

The magazine will launch in early 2025 and will deliver Bitcoin news and analysis to the Japanese crypto community.

The partnership was announced in July at the Bitcoin Conference in Nashville, Tennessee where Donald Trump spoke. Now it’s official. The plan includes interviews with Japanese Bitcoiners, special editions and online sessions.

From Metaplanet’s statement: “As Japan becomes a bigger player in global finance, Bitcoin Magazine Japan will be the go to source for news, analysis and educational content about Bitcoin.”

Hiring Surge for Key Roles as Launch Nears

Metaplanet is hiring for editorial, content creation, business management and social media positions to support the magazine. They plan to make Bitcoin Magazine Japan the hub of Bitcoin education and advocacy in the region.

Bitcoin Magazine was founded in 2012 by Ethereum co-founder Vitalik Buterin and Mihai Alisie. Now run by BTC Media in Nashville, Tennessee it recently launched Bitcoin Magazine Pro. Pro is for institutional investors and offers advanced market analysis, real-time data and professional grade resources for Bitcoin investing.

Metaplanet’s move to bring Bitcoin Magazine to Japan shows the growth of the Japanese Bitcoin ecosystem and the demand for local expert content.

Bitcoin as a Corporate Strategy

In addition to the media expansion Metaplanet has also adopted Bitcoin as part of its corporate treasury strategy. Like MicroStrategy Metaplanet sees Bitcoin’s limited supply and independence from monetary policy as a way to hedge against yen volatility and government debt.

The company disclosed holding 1,142 Bitcoin as of November 25th valued at approximately $111.7 million today. This is to increase shareholder value and long term investments.

Metaplanet’s Bitcoin first approach is part of the growing trend of companies using Bitcoin as a hedge against traditional risks. It’s also another sign of institutional adoption of Bitcoin in Japan which has been growing in recent years.

Key Takeaways:

• Bitcoin Magazine Japan will launch in Q1 2025, focusing on localized news and analysis.

• Metaplanet is actively hiring for key editorial and business roles.

• The company holds 1,142 Bitcoin, worth $111.7 million, as part of its long-term strategy.