Brazilian Fintech Méliuz Deepens Bitcoin Commitment Ahead of Shareholder Vote
Brazilian fintech company Méliuz is set to expand its Bitcoin holdings, proposing to designate the cryptocurrency as its primary strategic asset.
A shareholder meeting scheduled for May 6 will vote on formally including Bitcoin investments as part of the company’s corporate objectives.
Earlier this year, Méliuz initiated its Bitcoin strategy by allocating up to 10% of its cash reserves into the cryptocurrency. The company purchased 45.72 BTC for approximately $4.1 million at an average price of $90,926 per Bitcoin. This move made Méliuz the first publicly traded Brazilian firm to hold Bitcoin on its balance sheet.
The proposed expansion reflects Méliuz’s confidence in Bitcoin as a long-term store of value. Chairman Israel Salmen emphasized the company’s commitment to building long-term value, stating, “We see Bitcoin as a long-term store of value. We have no intention of selling the BTC we’ve acquired. We are not traders. We want to build long-term value.”
Méliuz’s strategy aligns with a growing trend among companies in Latin America exploring cryptocurrency as a tool for financial resilience and innovation. The decision mirrors approaches taken by global firms that have incorporated Bitcoin into their treasury reserves as a hedge against inflation and currency devaluation.
By moving to enshrine Bitcoin in its corporate purpose, Méliuz is positioning itself not just as a fintech innovator but also as a bold advocate for crypto adoption in traditional finance. The outcome of the upcoming shareholder vote could set a precedent for other publicly traded companies in Brazil and beyond to follow suit.
If approved, Méliuz’s initiative may encourage a broader shift toward Bitcoin among regional companies seeking alternative assets to navigate economic uncertainty and deliver long-term value to shareholders. As the company continues to embrace digital assets, it may become a model for how traditional finance can evolve in the face of emerging technologies.
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