Apple (AAPL) Leads Big Tech Gains, While Amazon Stock (AMZN) Struggles Continue

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Today the Apple stock ended almost 2% higher despite the rout early, while Amazon shares (AMZN) couldn’t recuperate losses despite the late bounce.

Apple’s Stock Rebounds but Faces Resistance

Apple (AAPL) has been in a steady decline since reaching its December 2024 peak of $260, losing nearly $50 (about 20%) of its value. However, a strong intraday rally saw AAPL climb close to $225, before settling up $4.23 (+1.94%) at $222.13.

• The 100-day SMA acted as resistance, limiting further gains.

• AAPL remains down 8.15% in March and 11.2% year-to-date.

• Key support at $210 (200-day SMA & 50% retracement from April 2024 low).

Apple is undergoing a major AI leadership shift after delaying the Siri 2.0 update indefinitely, raising investor concerns. Apple has fallen behind in the AI race which is taking a life of its own, similar to the Terminator movies. To regain momentum, Apple has acquired $1 billion worth of Nvidia (NVDA) chips, aiming to enhance AI capabilities for iPhone and Siri. Additionally, Apple plans to launch an AI-powered health assistant in its iPhone Health app, under “Project Mulberry” so there you go, wink, wink.

Amazon Stock Drops Below $200, Struggles to Maintain Support

Amazon (AMZN) has been under persistent selling pressure since its February 2025 peak of $242.50, despite an impressive 300% rally from 2023 to early 2025.

• Stock fell over 10% last week, dropping below $200 after failing to hold its rebound from late March.

• Session low of $184 today, following a bearish gap in early trading.

• Encouraging support at the 200-day SMA, suggesting investors are watching this level for a potential bounce.

Outlook: Can Big Tech Regain Strength?

While Apple showed resilience and a push toward AI innovation, Amazon’s sharp decline signals investor caution. With market volatility remaining high, upcoming earnings reports, AI developments, and broader economic conditions will determine whether these tech giants can regain their bullish momentum or continue their decline.

ABOUT THE AUTHOR See More

Skerdian Meta

Lead Analyst

Skerdian Meta Lead Analyst. Skerdian is a professional Forex trader and a market analyst. He has been actively engaged in market analysis for the past 11 years. Before becoming our head analyst, Skerdian served as a trader and market analyst in Saxo Bank's local branch, Aksioner. Skerdian specialized in experimenting with developing models and hands-on trading. Skerdian has a masters degree in finance and investment.

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