Doodles Drops 10B DOOD Tokens on Solana — Is This the Next Big NFT Move

Doodles, an Ethereum-based NFT brand, has launched its native token, DOOD, on the Solana blockchain.

With 10 billion tokens in total supply, this is a big move for the project which has only been in the Ethereum ecosystem so far. They also announced plans to integrate DOOD with Base, Ethereum’s Layer-2 network, to show off their multi-chain ambitions.

Doodles is a collection of 10,000 generative NFTs minted on Ethereum. They’ve gained traction through collaborations with big brands and a strong online community. The team describes the project as an “onchain, world-building collective” and wants to expand beyond digital art into entertainment and gaming.

The distribution of the DOOD token is designed to incentivize community participation and ecosystem growth:

• 30% allocated to the Doodles community.

• 25% reserved for the ecosystem fund.

• 17% assigned to the core team.

• 13% designated for new developers and contributors.

• 10% allocated for liquidity provision.

• 5% retained by the company.

With 68% of the supply going to the community and ecosystem, the tokenomics is set up to encourage engagement and long term sustainability.

Scott Martin Takes Over as CEO

In January 2025, Scott Martin took over as the new CEO of Doodles and that means new strategy for the project. Martin said they will go all in on risk, transparency and authenticity. “We’re moving to a vision with a strong bias for risk, disruption, radical transparency and the authenticity that made us who we are in the first place.”

Looking back at past mistakes, Martin said they struggled to balance mainstream appeal with crypto native holders expectations. He mentioned their partnership with Rubik’s Cube as a misfire where they focused on digital wearables for avatars and it didn’t resonate with the community.

DOOD’s launch is an effort to re-engage NFT holders and reposition Doodles in the fast changing Web3 space. The token is launching as a memecoin for now but Martin sees it evolving into a utility asset in a gamified Doodles ecosystem once regulatory clarity comes from the U.S. SEC.

Memecoin Frenzy Fuels DOOD’s Launch

DOOD is launching at a time when memecoins are taking over the NFT and crypto space. Trump’s TRUMP token and other NFT related tokens like Pudgy Penguins’ PENGU and Azuki’s ANIME have sparked investor interest in community driven cryptocurrencies.

In December 2024, Pudgy Penguins launched PENGU which rocketed in value and gave holders a nice return. In January 2025, Azuki launched ANIME and that solidified the trend of NFT projects using tokens to drive engagement.

By launching DOOD, Doodles is joining the list of NFT brands that are integrating cryptocurrency into their ecosystem to expand their utility and involvement with the community.