Meta Triumphs on Wall Street While the Rest of Big Tech Struggles

Mark Zuckerberg has positioned Meta as a standout on Wall Street, particularly in 2024 and 2025, thanks to his focus on monetizing AI to enhance advertising and user experience across Meta’s platforms.

Meta's shares surge.
Meta’s shares surge.

The start of 2025 has been rough for Big Tech. Amazon (AMZN), Google (GOOG, GOOGL), and Microsoft (MSFT) fell short of Wall Street’s expectations for cloud services revenue in their latest quarters. Apple (AAPL) underperformed in iPhone sales, while Tesla (TSLA) disappointed in both revenue and profits. This has taken a toll on their stock prices.

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So far this year, Google and Microsoft shares have declined by 2.7% and 2.9%, respectively, while Tesla has plunged 17%. Apple’s stock is down more than 5%. Amazon has gained 4.3% over the same period, but since reporting earnings on February 7, it has slipped 1.4%.

But one company stands out: Meta (META). The social media giant’s stock has soared 24% since the beginning of the year and, as of Wednesday, had logged 17 consecutive sessions of gains on Wall Street.

Why Is Meta Outperforming Its Competitors?

Meta’s success isn’t just about investing in artificial intelligence (AI). Amazon has announced plans to spend over $100 billion in capital expenditures in 2025, while Google and Microsoft are allocating $75 billion and $80 billion, respectively. Meta, meanwhile, is also making major investments, with a budget projected between $60 billion and $65 billion.

However, the key difference lies in how these funds are being used. While its rivals focus on AI investments to attract external customers, Meta is leveraging AI to fuel its own growth.

A major factor behind Meta’s Wall Street rally is that its AI investments are directly enhancing its advertising business and increasing user engagement across its platforms. While other tech giants have spread their AI investments across multiple ventures, Meta has remained laser-focused on using AI to strengthen its core business.

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ABOUT THE AUTHOR See More
Ignacio Teson
Ignacio Teson
Economist and Financial Analyst
Ignacio Teson is an Economist and Financial Analyst. He has more than 7 years of experience in emerging markets. He worked as an analyst and market operator at brokerage firms in Argentina and Spain.
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