Apple Stock Soars After Record $110 Billion Buyback Despite iPhone Sales Slide
Apple reported mixed results for its second fiscal quarter on Thursday. While iPhone sales fell 10% year-over-year, the company managed to


Apple reported mixed results for its second fiscal quarter on Thursday. While iPhone sales fell 10% year-over-year, the company managed to beat Wall Street expectations and its stock price rose over 6% in after-hours trading.
Key Takeaways
- iPhone Sales Dip: iPhone sales dropped from $51.33 billion to $45.96 billion, driven partly by an 8% decline in China and a tough comparison to last year’s post-pandemic iPhone 14 restocking boom.
- Services Shine: Revenue from services like iCloud and Apple Music grew 14%, highlighting Apple’s focus on recurring revenue streams to offset hardware slowdowns.
- Massive Stock Buyback: Apple announced a record $110 billion stock buyback program, signaling confidence in its future and returning value to shareholders.
- AI Focus Teased: CEO Tim Cook hinted at upcoming announcements related to generative AI, potentially at the upcoming iPad event or WWDC in June.
- iPad Refresh Incoming: Apple is expected to unveil new iPads with M4 chips at a separate event next week.
- Vision Pro Sales Unclear: Apple didn’t disclose specific sales figures for its high-end Vision Pro headset, but analysts suggest lower-than-anticipated performance.
Market Reaction
Investors seemed to focus on the positive aspects of the report, including the strong services growth and the massive buyback. The stock price surge indicates a continued belief in Apple’s long-term potential.
Challenges Remain
Apple faces headwinds like slowing iPhone sales, increasing competition in AI, and a cooling Chinese market. However, the company’s strong financials and focus on innovation suggest it’s well-positioned to navigate these challenges.
Looking Ahead
Apple’s upcoming events – the iPad unveiling next week and WWDC in June – are likely to shed more light on its AI plans and potentially showcase new hardware. Investors will be watching closely for signs of future growth, particularly in the areas of AI and services.
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