Tether x Reelly: USDT Now Accepted by 30K Realtors in the UAE

Tether, the world’s largest stablecoin issuer, has signed a Memorandum of Understanding (MoU) with Reelly Tech, a leading B2B real estate platform in the UAE.

This historic partnership will enable over 30,000 real estate agents to use USDT for property transactions, bringing a new level of efficiency and security to the country’s booming real estate market.

Using stablecoins in real estate transactions aims to reduce friction in cross border transactions, increase financial transparency and speed up deal closings. As blockchain is reshaping global markets, this partnership puts the UAE at the forefront of crypto enabled real estate transactions.

UAE’s Real Estate Market Poised for Digital Transformation

UAE has become a global hub for digital assets, ranking 3rd in the world for cryptocurrency adoption. With Dubai’s real estate market booming – off-plan sales reached $77 billion (283 billion AED) in 2024, a 27.5% year on year increase – integrating stablecoin payments is timely.

Reelly Tech aims to empower real estate professionals with cutting edge financial solutions by leveraging blockchain technology. The partnership includes an educational series for agents and developers to understand and use USDT transactions.

Paolo Ardoino, CEO of Tether, said: “We are excited to partner with Reelly Tech in driving blockchain adoption in the UAE’s real estate industry. This will simplify property transactions, increase liquidity and cement the region’s position as a global crypto hub.”

Reelly Tech’s CEO, Vitaliy Ryzhak, added: “We want to create tools that unlock new possibilities for USDT usage in property transactions, more flexibility and security for buyers and sellers.”

The Future of Crypto-Powered Property Deals

As part of its regional expansion, Tether has already received regulatory approval for USDT transactions in the Abu Dhabi Global Market (ADGM), demonstrating its commitment to compliance and innovation in the Middle East.

Key benefits of the Tether-Reelly partnership include:

• Faster Transactions: USDT reduces reliance on traditional banking, allowing near-instant settlement.

• Lower Costs: Blockchain payments eliminate intermediaries, reducing transaction fees.

• Enhanced Security: Stablecoin transactions offer greater transparency and fraud protection.

• Cross-Border Accessibility: Investors worldwide can engage in UAE real estate without currency exchange hurdles.

By integrating stablecoin transactions into one of the region’s most dynamic markets, Tether and Reelly Tech are setting a precedent for digital finance adoption in real estate, aligning with the UAE’s vision of becoming a global leader in blockchain innovation.